ENROLLMENT MARKETING
Help the right students choose your program.
Recruitment campaigns and creative that answer prospective students' questions and help move them from interest toward application and enrollment.
Capabilities included
FROM THE FIRST QUESTION TO THE NEXT MOVE
A clear approach. Work you can use.
Explore the three stages below: what we do together, what your team receives, and how it moves the work forward.
Understand what drives the student decision
WHO THIS IS FOR
Higher education, EdTech, and workforce teams ready to help the right students discover and choose their programs.
THE PROBLEM
Prospective students need a clear reason to choose your program and support through the next step. Campaigns, creative, and admissions follow-up should work together.
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01 / 03 MAP
Understand what drives the student decision
We research how prospective students discover, compare, and choose a program. Our team identifies the questions your campaigns and admissions experience need to answer.
WHAT YOU TAKE AWAY
- Program and student journey map
- Inquiry-to-enrollment funnel review
- Audience and campaign priorities
AFTERWARDS Your recruitment strategy answers what matters to prospective students.
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02 / 03 BUILD
Give each program a compelling campaign
Our team develops paid social, search, and creative around your programs and prospective students. We build bilingual and multicultural approaches for the audiences you want to reach.
WHAT YOU TAKE AWAY
- Program-level campaign structure
- Audience-specific creative production and briefs
- Search, social, and inquiry experiences
AFTERWARDS Prospective students can see why your program fits their goals.
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03 / 03 MEASURE
Connect recruitment to enrollment
We bring campaign and admissions reporting together to understand how students progress. Our team reviews performance through the recruitment cycle and improves the next campaign.
WHAT YOU TAKE AWAY
- Campaign and enrollment reporting
- Measurement windows and definitions
- Campaign improvements and next-test recommendations
AFTERWARDS Marketing and admissions can focus on what helps students progress.
VERTICALS Higher education · online programs · workforce education · EdTech · healthcare education
HOW AN ENGAGEMENT RUNS
- Start with your programs, prospective students, and recruitment goals.
- Work with program teams on the questions students need answered.
- Review campaign and enrollment signals together to guide changes.
THE FULL PICTURE
Help Students See a Future in Your Program
We build recruitment campaigns around the questions your prospective students need answered: why your program, why your institution, and why now. Audience research, creative production, paid social, and search help them understand the opportunity and take the next step toward enrollment.
Our team works across higher education, online programs, EdTech, and workforce education. Bilingual and multicultural creative helps you speak to the communities you want to reach.
How We Help You Recruit
We develop program-level campaigns, coordinate the handoff to your admissions team, and bring marketing and enrollment reporting together so you can see how campaigns support your recruitment goals. Our approach draws on founder Tom’s education advertising experience at TikTok across creative, lead-generation strategy, and brand measurement.
Verticals: Higher education, online programs, workforce education, EdTech, healthcare education
Meta Media Planning ProfessionalTom Nwachuku · Previously earned
MBA, MarketingUCLA Anderson School of Management, 2019
SBA-certified SDVOSB / VOSBSummit X Digital LLC
RELATED WORK
See the work in practice.
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Education
71% Lower Cost per Conversion
More efficient user acquisition.
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Education
A Clearer Plan for Growth
Build Education Campaigns Around the Learner's Decision
TRY THE THINKING FIRST
Try the thinking. Make your next move.
Explore the workshop and put your judgment to the test. Read and play freely; a short form unlocks the take-home files.
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INTERACTIVE
The Learning Lab
Fix a funnel, choose an objective, and find a hook. Three short exercises explain the tradeoffs behind each choice. Your answers stay in this visit.
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GUIDES & TEMPLATES
The Summit Field Guide
A practical guide to the marketing, creative, and sales systems behind your next stage of revenue growth.
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CAPABILITY BRIEFS
Summit X Digital Capability Brief
See how Summit connects advertising, creative, growth strategy and revenue operations to help your business win more customers.
START A CONVERSATION
What do you want to build next?
Tell us where you want to get to and what is getting in the way. A short note is enough to start.
- YOUR FOCUS
- Enrollment Marketing
- CONTACT OUR TEAM
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Prefer email? Write to
team@
summitxdigital.com .
OTHER CAPABILITIES