GROWTH MARKETING
Turn more interest into customers.
Sharpen your message, make it easier for customers to buy from you, and find the campaigns worth your investment through creative testing and practical measurement.
Capabilities included
FROM THE FIRST QUESTION TO THE NEXT MOVE
A clear approach. Work you can use.
Explore the three stages below: what we do together, what your team receives, and how it moves the work forward.
Find the next growth opportunity
WHO THIS IS FOR
Teams ready to improve conversion and invest in the creative and customer experiences that drive growth.
THE PROBLEM
Interest can fade between an ad, a visit, and a purchase. We find the points worth improving and test the changes that give customers a stronger reason to act.
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01 / 03 FRAME
Find the next growth opportunity
We identify what would help more customers take the next step and how to measure progress. Your commercial priority sets the direction for our testing.
WHAT YOU TAKE AWAY
- Growth opportunity and measurement plan
- Baseline and tracking review
- Investment decision criteria
AFTERWARDS Your team knows what could help more customers take the next step.
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02 / 03 TEST
Give customers a stronger reason to act
Our team develops and tests hooks, creative formats, offers, and landing experiences. We compare how customers respond and use that learning to improve the campaign.
WHAT YOU TAKE AWAY
- Creative variants and test design
- Campaign and funnel experiments
- A shared test log
AFTERWARDS You can see which messages and experiences earn a response.
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03 / 03 LEARN
Turn the findings into growth decisions
We turn campaign tests and measurement into specific improvements. Brand and conversion lift studies help answer the bigger questions about advertising impact.
WHAT YOU TAKE AWAY
- Findings and recommended improvements
- Brand and conversion lift study design
- Recommendations for the next investment
AFTERWARDS You have evidence to guide your next growth investment.
CAPABILITIES A/B testing · brand lift studies · conversion lift · attribution modeling · creative testing · funnel optimization
HOW AN ENGAGEMENT RUNS
- Choose the growth priority and how we will measure progress.
- Build and run a practical sequence of tests.
- Review findings together and leave the framework with your team.
THE FULL PICTURE
Give More Customers a Reason to Choose You
We help you find where potential customers lose interest in your offer and give them a stronger reason to take the next step. The work connects campaign strategy, creative testing, and improvements to their experience with your business from first visit to purchase.
We test the messages, creative, and customer experiences that can move more people toward buying from you. Clear measurement helps you see what changed and where to invest next. Brand and conversion lift studies can help answer the bigger questions about your advertising’s impact.
How We Help You Grow
We choose a growth opportunity tied to your business goals, build and run the tests, and use the findings to improve your campaigns and customer experience. Our approach draws on founder Tom’s experience with enterprise campaign testing and lift studies in his platform roles at Meta and TikTok.
Capabilities: A/B testing, brand lift studies, conversion lift, attribution modeling, creative testing, funnel optimization
Meta Media Planning ProfessionalTom Nwachuku · Previously earned
Meta Media Buying ProfessionalTom Nwachuku · Previously earned
MBA, MarketingUCLA Anderson School of Management, 2019
TRY THE THINKING FIRST
Try the thinking. Make your next move.
Explore the workshop and put your judgment to the test. Read and play freely; a short form unlocks the take-home files.
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INTERACTIVE
The Learning Lab
Fix a funnel, choose an objective, and find a hook. Three short exercises explain the tradeoffs behind each choice. Your answers stay in this visit.
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WORKSHOPS
Mastering the Algorithm
Turn a business goal into a successful paid ad campaign. Build a stronger offer, choose the right objective, and plan a test you can learn from.
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GUIDES & TEMPLATES
The Summit Field Guide
A practical guide to the marketing, creative, and sales systems behind your next stage of revenue growth.
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GUIDES & TEMPLATES
Gevity Workshop Workbook
Turn campaign ideas into a plan you can act on. Develop the offer, sharpen the creative, and work through the decisions before launch.
START A CONVERSATION
What do you want to build next?
Tell us where you want to get to and what is getting in the way. A short note is enough to start.
- YOUR FOCUS
- Growth Marketing
- CONTACT OUR TEAM
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Prefer email? Write to
team@
summitxdigital.com .
OTHER CAPABILITIES