Mastering the Algorithm
The live Gevity presentation, with a workbook, first-test blueprint, and hook sheet for your own campaign.
Workshops
Mastering the Algorithm
Turn a business goal into a successful paid ad campaign. Build a stronger offer, choose the right objective, and plan a test you can learn from.
Bring sharper questions, stronger creative, and a clear next step to your work.
Your next move starts here
Get the workshop resources
Get practical tools for your next campaign, and put the ideas to work.
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Your next campaign starts here.
Put these tools to work. Your downloads and exercises are ready for this visit.
A practical route from idea to first test
At Gevity on September 21, 2026, we worked through the decisions behind a paid campaign: the business outcome, the event you can measure, the offer, the creative, and the rule for deciding what to do next.
Six decisions to take with you
- Name the business outcome. Write down the lead, booking or purchase you need, and the acquisition cost your economics can support.
- Check the signal. Verify that the event you want to optimise for is measurable. A click is useful evidence for a click test; it does not establish a sale.
- Keep the first test focused. Choose a platform for a reason, compare a small set of creative ideas, and avoid splitting a small budget into too many experiments.
- Test different hooks. Change the opening idea while keeping the offer clear. Judge the result on the question the test was designed to answer.
- Plan the review. Write down spending limits, success criteria and a review point. Monitor immediately for broken measurement or delivery problems.
- Follow the lead through. Connect platform results to qualified inquiries, booked clients or purchases before calling a campaign successful.
The workshop includes example budgets and planning rules. Treat them as starting assumptions to check against your margins, conversion rates and current platform requirements.
The workshop kit
- Live slide presentation: animated explanations, platform switches, and interactive examples. Opens in a new tab, with a full-screen option.
- 14-page participant workbook: blank worksheets and six fictional classroom scenarios.
- First Test Blueprint: a three-page campaign-planning worksheet.
- The Hook Sheet: a two-page creative-development worksheet.
Try a scenario in the Learning Lab before taking the toolkit with you.
TRY IT HERE
Put the idea to work.
Find the real blocker in a fictional campaign. Make a decision, compare the reasoning, and try another approach.
Workshop exercises
Open the practice lab.
Complete the short resource form to explore these exercises and take the workshop materials with you.
Open the workshop01 2 min each
Fix the funnel
Start with what you can observe. Then choose a test that answers the business question. These three fictional businesses give you room to practise.
Fictional workshop scenario Adapted classroom exercise. All names, businesses and figures are fictional; amounts are planning examples, not forecasts.
Priya Raman
Built an app that does the tax and budgeting maths for freelancers
I just need to find the right people to target.
- Sells
- Free download, then $8 a month after a 14-day trial
- Where she is
- 400 downloads, all from friends and one Reddit thread
- Wants
- 500 downloads a month
- Her plan
- $300 for the month, launching on Facebook, Instagram, TikTok, Reddit and LinkedIn at the same time
- How she measures
- Checks the App Store dashboard every morning and counts installs
- For this exercise
- No app event integration has been verified. Priya can run a click test while she investigates it.
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1 / 3 Name the constraint
What is actually blocking her?
Her own answer is targeting. Read the facts again before you agree.
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Her audience needs a tighter interest stack.
Not this one
Audience choices matter, but narrowing them does not create a missing install signal. Verify measurement before judging an acquisition campaign.
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She has no verified app-install signal for the ad platform.
Strongest choice
An App Store total tells Priya how many installs occurred. It does not, by itself, verify ad attribution or provide the platform with an install event to optimise against. She needs to check her app measurement setup.
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The creative needs replacing before anything else.
Not this one
There is not enough evidence to blame the creative. A click test can compare hooks, but an install campaign needs a verified install signal first.
From the public workshop · Slides 32 and 40
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2 / 3 Choose the next test
She has $300 and one month. What is the next test?
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Split the $300 across five platforms this month.
Not this one
That leaves $60 per platform for the month. Five different auctions and creative contexts would make a small test harder to interpret. Check the chosen platform’s minimum budget before planning any paid test.
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Launch an install campaign before checking app measurement.
Not this one
The test cannot answer an install question until the event setup is verified. Finishing measurement may be the most useful work this month.
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If budget minimums allow, test three hooks on one platform using clicks.
Strongest choice
This is a creative test Priya can label honestly. It can compare response to three ideas while she checks app measurement. If the budget cannot support a useful test, hold it and use interviews or organic creative feedback first.
From the public workshop · Slides 26 and 31
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3 / 3 Choose the metric
For the click test she can run now, what does she judge?
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Total installs in the App Store dashboard.
Not this one
This total mixes sources and does not attribute an install to a tested ad. Keep it as business context, not proof of this traffic test.
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Cost per install, even though the install signal is unverified.
Not this one
That would imply measurement she has not established. Once install attribution and paid conversion are verified, she can evaluate acquisition economics.
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Clicks and cost per click by hook, with downstream installs explicitly unproven.
Strongest choice
For this traffic test, record clicks, click rate and cost per click alongside each hook. Decide the review date and spending limit first. A click result is useful creative evidence; it is not install or paying-customer evidence.
From the public workshop · Slides 31, 45 and 47
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The immediate lesson: separate a creative click test from an install campaign. Verify measurement and customer economics before treating clicks as acquisition.
Guides & Templates
The Summit Field Guide
A practical guide to the marketing, creative, and sales systems behind your next stage of revenue growth.
- Build demand for your business
- Give your sales process direction
- Find your next step
Explore the field guide
Guides & Templates
Gevity Workshop Workbook
Turn campaign ideas into a plan you can act on. Develop the offer, sharpen the creative, and work through the decisions before launch.
- Build a focused campaign plan
- Develop stronger creative
- Practice real decisions
Get the workbook
Guides & Templates
First Test Blueprint
Give your first campaign a clear goal, a focused offer, and a way to know what is working before you spend.
- Choose the right objective
- Focus the offer and audience
- Set a useful review plan
Get the blueprint
LET'S BUILD WHAT'S NEXT
What are you working on?
A new idea, a bigger goal, or a problem that will not sit still. Tell us the shape of it.